Why Should You Choose B.Des Product Design in 2024?

The world of product design is constantly evolving with new technologies. To be successful, staying informed through an upgraded curriculum is the only way for students. This is where B,.Des Product Design at MIT-WPU comes in. Our course combines innovation, functionality, and sustainability to create the best batch of future designers for positive social and environmental change. It focuses on user-centric design, human factors, and cutting-edge technologies like AI and XR. Through hands-on projects and collaborations, graduates gain the skills to become empathetic and innovative designers. 

Modern Product Design Trends 

  • Shifting to eco-friendly materials: As there is more awareness towards the environmental impact of people’s choices, there’s a growing trend for opting for eco-friendly materials in product design. This includes using recycled materials for day-to-day practices and other digital tools that may reduce the digital footprint.  
  • User-centric designs and customisation options: Products across industries are being produced with customers and users in mind. Because of this, there is increased user-friendliness and customised according to user preferences. Customisation means giving users the power to choose the colour, finish or any aspect of a product so they enjoy using those products.  
  • AR and VR integration: Augmented reality (AR) and virtual reality (VR) are becoming increasingly popular, and they are being integrated into product design. AR can overlay information in the real world, while VR can create immersive experiences. For example, AR can help customers visualise how an outfit with specific colours will look or imagine a grand piece of furniture at their home, while VR can train people on how to use a new product.  
  • Colour, typography, and textures: Colour, typography, and textures can all be used to evoke a certain mood or feeling while using a product. For example, bright colours symbolise energy, while mute or light colours bring a sense of calm. Bold typography can state the seriousness of a situation, while more subtle typography is used to give an elegant look. Textures can be used to add visual interest and depth to a product.  
  • Minimalism in design: Minimalism is a design trend that uses simplicity and clean lines. Their clean layout and appearance often characterise minimalist products and how they influence you. This trend is popular as it adds sophistication and is timeless.  
  • AI-powered features: Artificial intelligence (AI) is starting to be used in product design in many ways. For example, AI can be used to personalise products for individual users, to create products that are more responsive to the user’s needs, and even to design products themselves. 

This is how the design world runs today. You can understand this at MIT-WPU if you enroll for our B.Des Product Design!  

Why is Product Design Important? 

Product design bridges the gap between innovation and user needs. It results in developing exciting designs for evolving customer desires by creating technologically advanced, deeply relevant, and user-centric products. This focus on functionality and user experience is critical for customer satisfaction, brand loyalty, and market success. 


What is the future of product design in 2024? 

In 2024, you can expect sustainable, user-focused products with AI integration and immersive technologies like AR and VR for a positive impact on all. 

Will AI replace product design? 

AI won’t replace product design but will be a powerful tool for designers to enhance creativity and efficiency in the design process. 

What are the trends in consumer product design? 

Eco-friendly materials, user-centric customisation, and integration of cutting-edge tech like AI and VR are shaping the design of various products.