The Secret Behind DS Group Catch Masala’s Rich Spice Flavour

The culinary sphere in India got a facelift when the diversified DS Group introduced Catch Salts and Spices, its flagship brand of spices. But what makes Catch spices so exceptional? Why have they gained a cult-like following across Indian households? Let’s take a deep dive into the secrets behind Catch’s rich and vibrant flavours.

How Catch Spices Sprinkled Its Way into Indian Homes?

The journey began in 1987 with Catch pioneering the way for table-top salt and pepper sprinklers. Designed to meet the unique challenges of the Indian climate – where salt can become a lumpy mess – these sprinklers brought both quality and convenience to the table. This was the DS Group Catch’s first innovation in the spices sector, declaring a commitment to modernity without compromising on quality.

The Evolution of Flavour

By the time the 2000s rolled in, Catch broadened its horizon. Not just content with salt and pepper, the brand introduced a myriad of kitchen spices, each carefully crafted to meet the highest quality standards. This diversity was a game-changer, cementing Catch as not just a brand, but a kitchen essential.

What Makes Catch So Irresistible?

The secret sauce, or rather, the secret spice, is the unparalleled attention to detail. DS Group’s Catch Masala doesn’t just offer generic spice blends; they provide curated experiences. Whether you’re looking for core spices like turmeric, cumin or specialized blends like ‘Kitchen King’ for a burst of flavour, Catch ensures you get the purest and the most aromatic experience possible.

The Spice Alchemy

The real secret behind Catch’s unparalleled flavour lies in its sourcing and manufacturing. Each spice is harvested from top-tier farms and goes through rigorous quality tests. Moreover, the brand uses cutting-edge technology to grind and blend spices, sealing the authentic flavours and aromas within.

The Full Menu: From Kitchen to Tabletop

Whether it’s classic spices, exotic blends, cooking pastes, or even hing, Catch has something for everyone. Their kitchen range covers every spice you might need, while the tabletop range, featuring unique grinders and herbs, makes sure your meals are always a notch above ordinary. Let’s know about them in detail.


Category Description
Kitchen: Single/ Straight Spices Spices like Red Chilli, Coriander, and Turmeric are famed for their intense aromas and robust flavours, serving as staples in Indian kitchens for ages.
Kitchen: Mixed Spices/ Blends Premium whole spices go into the making of blends like Kitchen King, Garam Masala, and Sabzi Masala, resulting in aromatic concoctions that add depth to various dishes.
Kitchen: Whole Spices Ingredients such as Ajwain, Methi Dana, and Jeera are diligently acquired from leading regions known for spice cultivation, ensuring unparalleled aroma and taste.
Kitchen: Cooking Pastes Catch provides a selection of pastes including garlic, ginger-garlic, and tamarind, noted for their authentic, grainy texture.
Kitchen: Hing Known as a culinary must-have, Catch’s Hing adds a unique layer of flavour while also offering health benefits.
Tabletop: Sprinklers Tabletop offerings like salt, black pepper, and chaat masala come in convenient dispensers for ease of use and enhanced flavours.
Tabletop: Grinders The grinder range features Italian seasonings, black pepper, and Himalayan pink salt.
Tabletop: Herbs and Flakes Offerings like basil, oregano, and garlic in the Herbs and Flakes category act as the final touch, taking your culinary creations up a notch.

The Culinary Maestro in Your Home

Catch’s diverse offerings extend beyond the kitchen, making them accessible and convenient for everyone – from the busy homemaker to the adventurous chef. It’s the brand’s dedication to exceptional quality and innovative blends that transforms each meal into a delicious masterpiece.

So, the secret behind Catch Masala’s rich flavours? It’s a combination of tradition, innovation, and an unwavering commitment to quality. These elements fuse together to make every dish not just a meal, but an extraordinary culinary journey.