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Is It Worth Your Time and Effort to Advertise on YouTube?

YouTube has become a video search engine that many people, even those who aren’t particularly tech-savvy, have grown to appreciate. In reality, we watch a billion hours of video on YouTube every day, which is more than Netflix and Facebook combined!

Yes, people love YouTube, but the big question is whether it’s worth advertising on for social media advertising.

In certain cases, the answer is yes.

YouTube has become a video search engine that many people, even those who aren’t particularly tech-savvy, have grown to appreciate. In reality, we watch a billion hours of video on YouTube every day, which is more than Netflix and Facebook combined!

Yes, people love YouTube, but the big question is whether it’s worth advertising on for many companies.

In certain cases, the answer is yes.

There’s no denying that YouTube is a strong platform for branding and promotion, with over 30 million daily visitors. The catch is that it takes a lot of time and effort on the advertiser to make it work. Is it, therefore, a good match for everyone? Most likely not.

While you can certainly succeed on the video platform, we’ll discuss whether it’s the right advertising match for your company and how to market your videos effectively on the platform in this article.

How much does it cost to advertise on YouTube?

As a marketer, you may believe that video advertising is prohibitively costly, but YouTube makes video advertising relatively inexpensive. Remember that you pay per video view on YouTube, whether it’s a full video or a 30-second clip.

Depending on the video quality, targeting, and marketing objectives, a standard youtube video ad view costs between $.106 and $.30 per view.

How to Tell if Your Ads Are Successful

There are many metrics you may use to assess your video’s effectiveness. However, it all depends on your company’s unique objectives. However, it’s worth taking a fast look at the following video indicators to see how your campaign is doing:

Views: The number of times your video ad was viewed or interacted with. This will allow you to see who you’re talking to.

The number of people who have clicked on your video. This will assist you in determining how engaging your advertisement is to those who see it.

Viewership of videos: This helps you see what percentage of viewers completed 25%, 50%, 75%, and 100% of your video advertisement. It assists you in determining where your audience’s interest is waning. This will also assist you in figuring out how to boost your messaging!

Budget for Publicity

When it comes to video advertising, certain goods or services monetize better than others depending on the market. So, unless you have many views (I’m talking millions), ad revenue isn’t usually that big.

The Google Ads Help Centre has a detailed explanation of how billing works (as well as how to handle your video advertisement costs).

Promotion of Content

Most of a video’s popularity on YouTube is determined by the type of content it contains and how well it can go “viral” and resonate with viewers. As a result, if your company is considering spending a lot of money on video production, you should consider whether the content and goods you’re marketing are engaging enough to justify the investment.

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