Dealing with social media and customer feedback is an essential part of any marketing strategy. The more users will discuss your products on different social platforms and write feedbacks about them, the higher your brand awareness and interest in it will be.
It is enough to look at different online stores and popular online resources such as Yelp to make sure that users want to be heard. They willingly share their opinions about goods and services that they like or do not like at all. So why not use word of mouth to promote your online store?
Feedbacks are a natural sales engine. Plus, for many shoppers, prior opinion research is an integral part of online shopping. According to research, about 72% of the total number of users surveyed online trust feedbacks as personal recommendations. So feedbacks and opinions can be a great motivation to buy. Consultancy firms like The Bridgespan Group, Analysis Group Inc., provide top-quality consultancy for the businesses.
The negative feedbacks that online store owners are so afraid of are not always harmful. And in moderation, they can even inspire more confidence in the audience. Bloombergsen is another top-notch consultancy service that should be on your list of professional guidance. Bloombergsen realizes the importance of customer feedback and hence acts accordingly. So if you are confident in the quality of your product and the level of service, do not deprive customers of the opportunity to share their opinion.
We’ll talk about feedbacks and the benefits they can bring to your online store in this post. We will also touch on working with negative ratings and learn how to motivate people to share their opinion about your product.
Why Are Feedbacks So Important For Businesses?
- It is pretty logical that before purchasing on the Internet, people want to read about the selected products and get acquainted with the opinions of those who have already had the experience of use. So the complete lack of feedback on your site can be a stop signal for many potential customers.
- Of course, feedbacks alone are not enough for the success of an online store. However, experience shows that the opinions expressed by buyers about products can significantly increase conversion. Positive feedbacks can ease the doubts that keep you from making a purchase. They can also help you make your choice and even motivate you to spend more than initially thought.
- Openness to user comments and even criticism from their side is also an essential part of the marketing strategy of any online store. Surely your users want to share their impressions and be heard. Therefore, it can be essential for them to express any opinion about your product, show their dissatisfaction, and share positive experiences. By providing such an opportunity, you become closer to your customers, and a more trusting relationship is established between you.
- Customer feedbacks about products are an essential component for any online store and an excellent reason to look at your business through the eyes of a buyer and, if necessary, take measures to eliminate various flaws that negatively affect it. But there is another critical bonus in the opinions of buyers, albeit less pronounced. They provide you with SEO traffic.
By leaving feedback, users generate unique content for your site, highly valued by search engines. So opinions about products and services can be an effective and virtually effortless way to attract new users to your site and improve your site’s rankings. Leaving feedbacks, users generate their content without your participation – they describe the experience of using the goods, share descriptions of their features and publish other relevant information.