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September 21, 2022

Tech

Warm up emails: how to make a splash in terms of reach in the newsletter and quickly warm up the email for new subscribers

Two seemingly mutually exclusive solutions – increase the number of recipients by tens of thousands in just a few steps and not lose the core of your loyal customers. It is also important to meet all the conditions for warm up emails and not to get sanctioned by email services. But in fact, it is quite realistic, although it will require a little more attention to the mailing and its promotion.

Solving all technical problems

If we need a quick and quality jump in coverage, we should do an audit of the technical capabilities of email. Most special services that automate this process, such as Reply.io, already have this option built in. If everything is done manually or using your own, in-house technical solutions, you should first meet all the requirements for a secure account:

– configure DKIM, SPF and DMARC services – secure sending and receiving, email identification;

– generate a correct and adaptive HTML message format;

– use a static IP address.

The list of such solutions can be much longer and depends on the specific situation. By the way, another important part of the technical issues is to buy a commercial mailbox. This is because with free mailboxes, mailers are more cautious and may perceive mass mailings from such an account as a potential spam attack.

Content revision and rebuilding

For a significant portion of customers, completely different information than what was in the main mailing may be important. And it’s realistic to bring inactive users back into the circle of consumers and those who read the messages. But to do this, you’ll have to offer them completely different products and the way information is delivered and presented: improved design, the way information is presented, the emphasis on other products/services. And sometimes for customers who receive a newsletter about coffee makers, information about brewing the coffee itself is much more important than the detailed features of the flagship models. Here’s just a rough list of innovations that can bring subscribers back:

– new rhythm of delivery, taking into account the mode of life and work or study – young people/students, working people, the elderly, managers.

  • another version of visualization and design of content – simple texts, illustrations, animation, video and so on;
  • activation of communication through social networks – surveys, comments on products and services, participation in promotions, and so on;

By the way, for businesspeople, it’s the content, not the form, that’s important. Tables with prices, delivery terms and characteristics are much more important and convenient for managers, people who make purchasing decisions, than the most sophisticated pictures and video presentations.

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Industry

Championing The Use Of Commercial Sliding Doors In Businesses

The popularity of using commercial sliding doors in businesses has been on the rise in recent years. There are many reasons for this, but the most important one is that they provide a number of benefits for both businesses and their customers.

Sliding doors are much more space-efficient than traditional swinging doors, and they can also be used to divide up a space for different purposes. In this article, we have mentioned 10 detailed benefits of using sliding doors in businesses:

1. They Take Up Much Less Space Than Traditional Swinging Doors:

One of the most important benefits of using sliding doors is that they take up much less space than traditional swinging doors. This is because swinging doors need to be able to swing open and closed, which requires a lot of extra space. Sliding doors, on the other hand, simply slide open and closed, which doesn’t require any extra space. This can be really helpful if your business is short on space.

2. They’re More Hygienic Than Traditional Swinging Doors:

Another amazing benefit of using sliding doors in your business is that they’re more hygienic than traditional swinging doors. This is because traditional swinging doors can trap dirt and debris in their hinges, which can then be spread around when the door is opened and closed. Sliding doors don’t have any hinges, so there’s no way for dirt and debris to get trapped in them. This helps to keep your business clean and sanitary.

3. They’re More Energy-Efficient Than Traditional Swinging Doors:

Using sliding doors in your business is also beneficial because they’re more energy-efficient than traditional swinging doors. This is because traditional swinging doors can let air escape from your business, which can make your HVAC system work harder and use more energy. Sliding doors create an airtight seal when they’re closed, which helps to keep the air inside your business and can save you money on your energy bills.

4. They Can Help to Block Out Noise:

If your business is located in a noisy area, commercial sliding doors can help to block out some of the noise. This is because traditional swinging doors can let noise in when they’re opened and closed. Sliding doors create an airtight seal when they’re closed, which helps to reduce the amount of noise that comes into your business.

5. They Can Keep Out Pests:

Another incredible benefit of using sliding doors is that they can help to keep out pests. This is because traditional swinging doors can let pests into your business. Sliding doors create an airtight seal when they’re closed, which helps to keep pests out of your business.

6. They Can Increase the Value of Your Business:

If you’re thinking about selling your business, commercial sliding doors can help to increase its value. This is because potential buyers will see that you’ve made an upgrade to your business and that you’ve invested in quality products.

7. They Can Be Used in High-Traffic Areas:

Yes, these sliding doors can be used in high-traffic areas. This is because swinging doors can be a bit of a nuisance in high-traffic areas, as they can get in the way of people walking through. Sliding doors, on the other hand, slide open and closed smoothly and don’t get in the way of people walking through. This makes them ideal for high-traffic areas.

8. They Can Be Automated:

Another great benefit of using sliding doors is that they can be automated. This means that you can install sensors that will automatically open the door when someone approaches. This is really helpful if you have a lot of foot traffic in and out of your business, as it can help to speed up the flow of traffic.

Conclusion:

So if you are running a business and want to increase the value of your business or need to automate the gate system, then you must consider installing commercial sliding doors.

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